A go-to-market project supporting a new product launch with messaging, channel strategy, and performance tracking.
Alphagarde had a genuinely great service, mobile denture care delivered directly to patients’ homes across Brisbane. The problem? Nobody could find them.
They were stuck in a word-of-mouth cycle with no predictable lead flow, no paid advertising history, no strong online presence and a niche audience (Brisbane seniors) that required precise targeting to avoid burning budget on the wrong people.
◆ No consistent, predictable source of new patients
◆ Feast-or-famine revenue with no way to forecast growth
◆ Zero paid advertising history to build from
◆ High-trust service requiring the right message to the right person
We ran Alphagarde through our full LAUNCH Framework, diagnosing exactly where the business needed work before spending a cent on ads.
L – Locate: Mapped the ideal patient precisely. Every targeting and messaging decision flowed from this.
A – Architect: Refined the offer around what patients actually wanted, confidence and convenience, not dentures. A free home consultation became the low-friction entry point that removed the biggest barrier to booking.
U – Unleash: Built a fully optimised WordPress website and a dedicated conversion-focused landing page designed to turn visitors into booked consultations.
N – Nurture: Built out their SEO foundation and Google Business Profile from the ground up. Reviews grew from 8 to 82, turning their profile into a trusted asset that generates organic enquiries every month.
C – Connect: Implemented GoHighLevel to manage their full patient pipeline. All communications, email and SMS were automated. No leads falling through the cracks, no manual follow-up required.
H – Harness: Launched a high-intent Google Search campaign. Ad copy mirrored the patient’s emotional reality. Every dollar optimised around booked consultations and revenue, not clicks, not impressions.
7.6x return on ad spend. $50,000+ in revenue generated.
Alphagarde went from unpredictable word-of-mouth to a complete, automated growth system. The feast-or-famine cycle ended. Revenue became predictable. And they could focus on delivering great care instead of chasing the next customer.
◆ 7.6x ROAS through Google Search Ads
◆ $50,000+ in revenue generated
◆ Fully optimised website and landing page live
◆ Google Business Profile grown from 8 to 82 reviews
◆ Full patient pipeline automated through GoHighLevel
◆ Consistent monthly lead flow, no more relying on word of mouth
Optimized by Seraphinite Accelerator